Kenn Colt, Addiel LS & Gavss Drop Latin House Anthem ‘Solo X Ti’ on Feels Like Home Records
Belgian DJ and producer Kenn Colt is back with a bang! Releasing the infectious Latin house anthem ‘Solo X Ti’ in collaboration with Addiel LS and Gavss. The track is released via Feels Like Home Records. This high-energy track is poised to set the summer ablaze. Following up on their successful track ‘Mueve Ese Booty’ on Soave Dusk, this trio proves once again that their creative chemistry is unmatched. ‘Solo X Ti’ blends bouncy tech house grooves, a hypnotic bassline, and lively horn arrangements into an explosive track that’s tailor-made for the dancefloor. The final touch? An infectious vocal line that’s impossible not to sing along to. The Trio Behind the Magic Kenn Colt, known for his genre versatility and chart-worthy releases, continues to expand the reach of Feels Like Home Records. His 2025 discography includes releases on My Other Side of the Moon and Soave Dusk, exploring everything from afro house to progressive and Latin house. While currently on an Asia tour, hitting countries like India, Thailand, Nepal, and China, Kenn has been testing out ‘Solo X Ti’ live and received an overwhelmingly positive response. Joining him once again are Mexican producers Addiel LS and Gavss, who bring their signature Latin flair to the track. Their unique style and consistent delivery make ‘Solo X Ti’ another standout release! Why ‘Solo X Ti’ Stands Out Catchy Vocal Hook: Sticks in your head after one listen. Latin House Energy: A seamless blend of cultures and rhythms. Festival-Ready Vibe: Perfect for clubs and summer parties around the world. Listen Now! This track is destined to become a staple in DJ sets and playlists alike, don’t sleep on it! 🎧 Out now on major streaming platforms: Listen here Check out Kenn Colt’s previous release here.
Summer Afro House Anthem: Kenn Colt, Makasi & L.A Drop ‘Perfect One Day’ ft. Ryan Crosby
A New Summer Afro House Release That Hits Right If you’re building your go-to summer afro house playlist, make space for this one. Kenn Colt, Makasi, and L.A join forces with vocalist Ryan Crosby for ‘Perfect One Day’, a track that blends soul, rhythm, and global influences into a warm, sun-soaked groove. Afrohouse Textures and Deep Emotion Centred around Ryan Crosby’s warm and poignant topline, ‘Perfect One Day’ delivers a powerful message of hope and renewal. Framed by lush chord progressions and crisp percussion, the production uses afrohouse textures to build a slow-burning and immersive experience. It feels both intimate and dancefloor-ready—everything a great summer afro house track should offer. Kenn Colt: Leading the Charge in Global Afro Sounds Kenn Colt, head of Feels Like Home Records, continues to refine his globally resonant sound. His style blends afrohouse, Latin house, and tech house. This has earned him international acclaim. With over a decade of Tomorrowland appearances and a long-running residency at Versuz, Kenn remains a major figure on the global circuit. He has upcoming shows in Nepal, China, Albania, Spain, and Belgium—where he returns for yet another Tomorrowland performance. His recent single ‘Vuwa’ gained support from top names like Shimza, Manoo, Joseph Capriati, and Paco Osuna. This further cements his place in the house music world. Makasi’s Global Rise and Cultural Roots This release also marks a standout moment for Makasi (Yannick Beloy). His musical journey began in underground clubs across Antwerp and Amsterdam. Today, he’s hitting global stages with confidence. Influenced by the West African and Latin sounds of his youth, Makasi has been crafting a bold new sound. His 2025 is packed already, with shows like Ultra Korea, Illuzion, and a future slot at Tomorrowland. L.A’s Fresh Production Meets Ryan Crosby’s Soulful Delivery Rising artist L.A adds a fresh and modern edge to the production. His sound bridges deep house with Afro rhythms and a sleek, future-facing energy. Ryan Crosby’s vocals bring emotional weight and depth. His delivery ties the story together with themes of growth, longing, and optimism. A Standout Moment for Summer Afro House A release that feels both personal and universal, ‘Perfect One Day’ is a powerful example of house music’s ability to inspire, uplift, and connect. It’s a must-listen for lovers of summer afro house, and a beautiful addition to the growing catalogue of globally influenced dance music. 🎧 Out now on major streaming platforms: Listen here
Kenn Colt Drops Afro House Anthem ‘Vuwa’ with Mavhungu on My Other Side of the Moon
Belgian DJ and producer Kenn Colt makes a bold return with his latest Afro House anthem, ‘Vuwa’, featuring the mesmerizing vocals of South African artist Mavhungu. Out now on all major streaming platforms. This track is set to ignite dance floors worldwide with its infectious energy and rich Afro-inspired rhythms. A Fusion of Afro House and Soulful Melodies From the very first beat, ‘Vuwa’ draws listeners in with its hypnotic percussion and dynamic synths, creating an irresistible groove. Mavhungu’s powerful and soulful vocals add an emotional depth that elevates the track! Her vocals make this track a true standout in the Afro House scene. Designed for peak-time club moments, ‘Vuwa’ delivers an electrifying blend of rhythm and melody that guarantees to keep you moving. Kenn Colt’s Signature Sound Known for blending Afrobeat, Afro House, Latin House, and Tech House into his signature sound, Kenn Colt has built a reputation as a genre-defying artist. His music not only resonates on the dance floor but also tells a story through rich textures and organic elements. With ‘Vuwa,’ he once again showcases his ability to merge traditional influences with cutting-edge electronic production. A Global Dancefloor Journey Beyond his studio work, Kenn Colt is an unstoppable force on the global dance music circuit. A Versuz resident DJ for years and a Tomorrowland mainstay for over a decade, he continues to bring his signature sound to audiences worldwide. With upcoming tours across Asia and South America, expect to hear ‘Vuwa’ shaking the walls of the hottest clubs and festivals near you. Listen to ‘Vuwa’ Now ‘Vuwa’ is available now! Stream or download it today and let the rhythm take over. Don’t miss out on this Afro House gem that’s already making waves on the dance floor!
The Psychology of Persuasive Storytelling in Marketing
In an era where audiences are constantly bombarded with content, persuasive storytelling in marketing has emerged as one of the most powerful ways for brands to connect emotionally and drive action. Simply promoting a product is no longer enough—brands must tell compelling stories that resonate with their audience on a deeper level. But what makes a story persuasive? Why do some brand narratives captivate and inspire action, while others are instantly forgotten? The answer lies in psychology. Persuasive storytelling is rooted in the way humans process information, build trust, and make decisions. When brands craft narratives that tap into these psychological triggers, they create messaging that doesn’t just inform, but influences behavior and drives action. This guide explores the psychology behind effective storytelling in marketing and how you can apply these principles to create powerful brand narratives that leave a lasting impact. Why Storytelling Works: The Psychology Behind It Stories engage the brain differently than facts alone. Instead of processing isolated data points, the brain experiences a story as if it were happening to us. This creates a stronger emotional connection, making the information more memorable and persuasive. 1. Stories Activate Emotion, and Emotion Drives Decisions People don’t buy based on logic alone—they buy based on how something makes them feel. Research shows that emotions drive 80% of decision-making, while rational thought plays only a supporting role. Example: Luxury brands don’t sell handbags—they sell status and confidence. Fitness brands don’t just sell workouts—they sell transformation and self-belief. Application: Instead of listing product features, tell a story about how your product changes lives. Show the struggles, aspirations, and transformation of a real customer. 2. The Brain Loves Relatability (Mirror Neurons at Work) Neuroscience research shows that when we hear a compelling story, mirror neurons in our brain activate, making us experience the emotions of the protagonist as if we were in their shoes. Example: A skincare brand that shares a customer’s personal struggle with acne and their journey to confidence is far more compelling than a list of product ingredients. Application: Use real stories, testimonials, and case studies to let your audience see themselves in the narrative. 3. The Power of Narrative Transportation (The Escape Effect) Good storytelling transports the audience into another world, momentarily making them forget they are being marketed to. This is called narrative transportation, and studies show that when people become immersed in a story, they are more likely to adopt the brand’s message and take action. Example: Nike’s “Find Your Greatness” campaign didn’t focus on elite athletes—it focused on everyday people pushing their limits, proving that greatness is for everyone. Application: Craft narratives that pull your audience into a relatable or aspirational journey, making them feel like they are part of the experience. 4. Stories Build Trust Faster Than Facts People are naturally skeptical of corporate claims, but stories feel authentic. When a brand tells a genuine, personal, or mission-driven story, it lowers psychological resistance and fosters trust. Example: A small business owner sharing their struggles and perseverance humanizes the brand, making people root for its success. Application: Show behind-the-scenes moments, share challenges, and be transparent about your journey to build a trustworthy brand image. How to Use Persuasive Storytelling in Your Marketing Now that we understand why storytelling works, here’s how to implement it effectively across different marketing channels: 1. Use the Hero’s Journey Structure Most compelling stories follow a structure where: The hero (your customer) faces a challenge They embark on a journey to overcome it A guide (your brand) provides solutions They emerge transformed Example: Instead of saying, “Our coaching program improves confidence,” tell the story of a real customer who felt stuck, took a leap of faith, and emerged stronger and more self-assured. 2. Incorporate Storytelling into Your Copywriting From website pages to social media captions, storytelling should be woven into every brand message. On your website: Use storytelling in your About Us page to explain your brand’s journey and mission. In emails: Start with a relatable scenario before introducing an offer. In product descriptions: Highlight real-life use cases instead of just listing features. ➡️ Need help crafting compelling brand stories? Discover our copywriting services here. 3. Create Visual Storytelling in Videos and Images Visual content enhances storytelling by making it more engaging and immersive. Instead of just telling a story, show it through: Short-form videos (Instagram Reels, TikToks) Behind-the-scenes brand moments Before-and-after customer experiences Want to improve your storytelling skills? This course on Domestika provides expert techniques to help you master the art of storytelling in your marketing. 4. Make Your Audience the Main Character Your brand isn’t the hero—your audience is. Your job is to act as the guide who helps them succeed. Frame your messaging around their journey, their challenges, and their aspirations. Use “you” language more than “we” to make it about them. Show success stories from customers who have used your product/service. 5. Align Stories with Your Brand Values The most persuasive stories don’t just sell—they reinforce what your brand stands for. If you value sustainability, share the journey behind your eco-friendly choices. If you value empowerment, showcase stories of transformation and resilience. Final Thoughts: The Future Belongs to Storytellers In a world overloaded with content, facts alone aren’t enough—stories move people. Brands that understand the psychology of storytelling will be the ones that cut through the noise, build trust, and inspire action. By implementing persuasive storytelling in your marketing, you create a brand that feels human, relatable, and impactful—one that doesn’t just sell, but connects, inspires, and stays memorable. Want to craft a brand story that truly resonates? Explore our copywriting services here.
Visual Content for Brand Building: How to Create a Stronger Brand Identity
In today’s highly competitive digital landscape, visual content for brand building is essential for standing out and creating a lasting impression. Whether you’re an entrepreneur, influencer, or creative professional, strong visuals communicate your values, build recognition, and foster emotional connections that make your brand memorable. From logos and social media graphics to videos and infographics, visual elements serve as the foundation of a compelling brand identity. This guide explores why visual content is essential for brand-building and offers strategies to help you create a powerful and cohesive visual presence. Why Visual Content Matters in Brand Building Instant Recognition & First Impressions Humans process visuals 60,000 times faster than text, which means that a brand’s design elements—such as its logo, colors, and typography—are often the first thing people notice. A visually appealing and cohesive brand identity helps build trust immediately and leaves a lasting impact. Stronger Emotional Connection Color psychology, imagery, and video storytelling have the power to evoke emotions and create a sense of connection between your brand and your audience. Whether it’s excitement, warmth, or trust, the right visuals can reinforce your brand’s message in a way that resonates deeply. Consistency Builds Trust & Credibility A consistent visual presence across all platforms increases brand familiarity. When customers repeatedly see the same colors, fonts, and design style, it reinforces recognition and builds credibility, making them more likely to trust and engage with your brand. Visual Storytelling Strengthens Brand Identity Visuals provide an opportunity to tell your brand’s story in an engaging way. Whether it’s through behind-the-scenes content, product demonstrations, or visually compelling narratives, storytelling through visuals makes your brand more relatable and memorable. Social Media & Digital Marketing Favor Visuals Social media algorithms prioritize video, images, and other visual formats, meaning that brands with strong visual content tend to see higher engagement, shares, and overall visibility. Whether it’s an Instagram reel, a Pinterest infographic, or a YouTube tutorial, platforms favor brands that use compelling visual storytelling. How to Use Visual Content to Strengthen Your Brand Identity A brand’s visual identity should not be an afterthought—it should be an integral part of its overall strategy. A well-designed brand presence conveys professionalism, attracts the right audience, and differentiates you from competitors. 1. Establish a Cohesive Visual Identity A strong brand identity begins with a well-defined visual style that remains consistent across all touchpoints. This includes the logo, color palette, typography, and overall design aesthetic. Each of these elements should align with the brand’s message and target audience. Color psychology influences perception – Colors convey emotions and influence decision-making. For example, blue represents trust and reliability, while red evokes energy and passion. Typography impacts brand tone – A brand should maintain consistent typefaces that reinforce its personality, whether it’s modern and sleek or bold and playful. Logos should be versatile and recognizable – A logo must be scalable and adaptable for use across different platforms, from social media icons to product packaging. 2. Leverage Video for Engagement and Storytelling Video content is one of the most effective tools for brand engagement. Whether it’s a brand introduction video, a behind-the-scenes look, or a product demonstration, video captures attention and keeps viewers engaged longer than static images. Short-form videos (TikTok, Instagram Reels) – Great for showcasing brand personality, trends, and quick tutorials. Longer videos (YouTube, brand documentaries) – Ideal for in-depth storytelling, educational content, and customer testimonials. Live video & interactive content – Helps brands connect directly with their audience and build a sense of community. For those looking to elevate their brand’s visual presence, investing in professional edition services can help create a polished and distinctive look. Our premium reels and design services offer tailored solutions for businesses and creatives looking to refine their visual identity. 3. Create Social Media Visuals That Drive Engagement With social media being highly visual, designing eye-catching content is essential for maintaining audience interest. Graphics, infographics, and well-composed photos help communicate brand messages effectively. Infographics present complex information in a simple, digestible format. Branded templates for social media ensure consistency across all platforms. Interactive visuals, such as polls and quizzes, boost engagement and encourage participation. For brands without access to professional photography, platforms like Pixabay provide high-quality, royalty-free images that maintain visual consistency. 4. Highlight Your Brand’s Values Through Visual Content A brand’s values should be reflected not just in messaging but also in visual elements. Whether a brand stands for sustainability, inclusivity, or innovation, these values should be integrated into its content strategy. Sustainability-focused brands can highlight eco-friendly packaging, ethical production processes, or community partnerships. Brands centered on inclusivity can feature diverse models, customer testimonials, and representation across their visual campaigns. Aligning visuals with brand values strengthens authenticity and fosters deeper connections with audiences who share those values. 5. Invest in High-Quality Photography and Graphics A brand’s credibility is often judged by the quality of its visuals. Investing in high-resolution images, professional photography, and well-designed graphics enhances brand perception. Stock photography platforms offer high-quality images that can be customized to fit a brand’s aesthetic. Using curated stock photography from platforms like Unsplash can help maintain aesthetic consistency without the need for a large budget. Editing tools and filters ensure that visuals maintain a cohesive look. Proper lighting and composition improve the impact of visual content, even when using smartphone cameras. 6. Analyze and Refine Your Visual Strategy Building a successful brand requires ongoing evaluation and adaptation. Regularly reviewing analytics helps determine which visual content resonates most with your audience. Track engagement rates, social media performance, and website traffic to refine strategies. Experiment with new visual styles, content formats, and messaging based on audience insights. Stay adaptable—brand aesthetics may evolve to reflect trends while maintaining core identity. The Lasting Impact of Visual Content on Brand Success A strong visual brand identity is more than just aesthetics—it’s a strategic tool that enhances communication, builds recognition, and fosters emotional connections. The most successful brands understand the power of visual storytelling and invest in creating content that aligns with their values,
Breaking Through: Effective Branding for Influencers on a Budget
In the competitive world of social media, branding for influencers has become essential for standing out. Influencers need more than just great content—they need a strong, recognizable brand. Branding is what transforms an influencer from just another content creator into a memorable, trusted figure. It builds credibility, fosters audience loyalty, and increases opportunities for sponsorships and collaborations. However, many new influencers assume that effective branding requires a huge budget. The truth is, you don’t need to spend a fortune to create a powerful, lasting brand. With the right strategies, you can build a standout brand without overspending. This guide explores how to develop an effective brand as an influencer on a budget, providing actionable insights to help you break through the noise and establish a strong digital presence. The Power of Branding for Influencers Your brand is more than a logo or aesthetic—it’s the essence of your identity, values, and the message you share with your audience. A well-defined brand helps you: Stand Out in a Crowded Market – Your brand is what makes you unique and recognizable among thousands of influencers. Build Trust & Loyalty – A consistent, authentic brand fosters trust, making followers more likely to engage with your content. Attract Sponsorships & Partnerships – Brands want to work with influencers who have a clear and professional identity. Drive Engagement & Growth – Strong branding increases audience retention, leading to more engagement and growth. With strategic, budget-friendly branding, you can strengthen your presence and attract more opportunities—all while staying true to your creative vision. Budget-Friendly Branding Strategies for Influencers 1. Define Your Brand Identity Before creating content, you need a clear brand identity. Your brand should reflect who you are, what you stand for, and how you want to be perceived. Think about: Your core message – What do you want to communicate to your audience? Your values – What principles or beliefs define your content? Your unique selling point (USP) – What makes you different from other influencers? A strong brand identity acts as a guiding framework for your branding decisions, ensuring consistency across platforms. 2. Create a Professional Visual Identity A cohesive visual identity makes your brand more recognizable. This includes: A logo that represents your style and message A consistent color palette that reflects your brand’s personality Fonts and design elements that create a signature look If you’re on a tight budget, tools like Canva offer free templates for logos, social media graphics, and branding materials. Investing in a strong visual identity, even with free or affordable resources, enhances your credibility and professionalism. For those ready to take their branding to the next level, explore our logo design services to craft a custom, polished brand identity. 3. Optimize Your Social Media Presence Social media is a free, powerful tool for building your brand. A strong, consistent presence increases engagement and helps build credibility. Choose the Right Platforms – Focus on platforms that align with your niche (Instagram for visuals, TikTok for short-form content, YouTube for long-form videos). Develop a Posting Strategy – Consistency matters more than frequency. Use a content calendar to stay organized. Use Branding Elements – Stick to your chosen colors, fonts, and tone in every post to create a cohesive feed. Small details—such as having the same profile picture and bio across all platforms—make your brand more recognizable and professional. 4. Engage Authentically with Your Audience Audience engagement is the foundation of strong branding. The way you interact with your followers shapes your brand’s reputation. Respond to comments & messages – Show appreciation and build relationships. Go beyond promotion – Share personal insights, challenges, and behind-the-scenes moments. Host interactive content – Use polls, live Q&As, or IG Stories to encourage direct engagement. Authenticity builds trust, and trust builds long-term followers. 5. Master Storytelling to Strengthen Your Brand Your story is your strongest branding tool. Every successful influencer has a compelling narrative that resonates with their audience. Share why you started your journey. Highlight your struggles and wins to create relatability. Show your growth to inspire your audience. Platforms like Instagram Stories, TikTok, or a personal blog are perfect for storytelling and building deeper connections with followers. 6. Leverage Collaborations Without Spending Money Partnering with other influencers in your niche can significantly expand your reach without a financial investment. Look for like-minded creators whose audience aligns with yours. Propose collaborative projects like Instagram takeovers, YouTube collabs, or podcast interviews. Cross-promote each other’s content for mutual growth. Collaboration is an organic, effective way to build credibility and introduce your brand to new audiences. 7. Utilize Free & Affordable Branding Tools There are numerous free tools to help influencers build a professional brand: Canva – Graphic design for social media posts, banners, and logos. Later – A free social media scheduling tool to maintain consistency. Grammarly – Ensures professional, error-free captions and bios. Using the right tools streamlines your branding efforts while keeping costs low. 8. Focus on Quality Over Quantity While posting frequently is important, quality always wins. High-quality, valuable content keeps your audience engaged and coming back for more. Invest time in well-edited videos, thoughtful captions, and aesthetically pleasing visuals. Avoid rushed or low-effort content—your audience will notice the difference. Always prioritize content that reflects your brand values and provides value to your followers. A small audience that loves your content is more valuable than a large audience that doesn’t engage. Breaking Through the Noise: Stand Out with Smart Branding In a saturated digital landscape, standing out requires strategy, creativity, and consistency—not necessarily a big budget. Focusing on your niche helps you target the right audience. Authenticity builds trust, making your brand more relatable. User-generated content (UGC) strengthens community and encourages engagement. Building a brand takes time, but with budget-friendly branding strategies, you can create an impactful, recognizable presence without overspending. Your brand is your biggest asset—nurture it with care, consistency, and creativity, and watch it grow. Contact us today for your marketing needs.
Why Personalization is Key in Creative Marketing Strategies
In today’s fast-paced digital world, where consumers are bombarded with content from every direction, standing out as a creative professional is more challenging than ever. Whether you’re an artist, designer, musician, or writer, the key to connecting with your audience lies in one powerful concept: personalized marketing. Personalization in marketing is no longer just a trend—it’s a necessity. By tailoring your marketing efforts to meet the specific needs, preferences, and interests of your audience, you can create more engaging, effective, and memorable campaigns. This guide explores why personalization is crucial in creative marketing campaigns and how you can implement customized marketing strategies to boost your success. The Importance of Personalization in Marketing Personalization refers to tailoring marketing messages and experiences to individual customers or specific audience segments based on their behaviors, preferences, and needs. In the creative industry—where emotional connection and individuality are paramount—personalization is particularly powerful. Why Personalization Matters in Creative Marketing Increased Engagement: Personalized content resonates more deeply with your audience, leading to higher interaction rates. Stronger Emotional Connection: Creativity is personal. Tailored marketing efforts forge stronger bonds with your audience, making your work more memorable. Improved Customer Loyalty: When audiences feel understood and valued, they’re more likely to return and support your projects. Higher Conversion Rates: Delivering the right message at the right time increases the chances your audience will take action. Competitive Advantage: In a crowded market, personalization helps you stand out, attracting a dedicated audience. How Personalization Enhances Creative Marketing Strategies To harness the power of personalization, you need to understand your audience, tailor your content, and use the right tools. Here’s how to integrate personalization into your marketing strategies: 1. Understand Your Audience Deeply The foundation of any successful personalized marketing strategy is a thorough understanding of your audience. This goes beyond demographics to include their interests, behaviors, and motivations. Practical Tip: Use tools like HubSpot’s Buyer Persona Tool to create detailed personas. These personas should represent audience segments, outlining preferences, challenges, and goals to guide your marketing efforts. 2. Segment Your Audience Segmentation divides your audience into smaller groups based on shared characteristics, allowing for more targeted messaging. Practical Tip: Use your collected data to create audience segments. For example, you could have one segment for visual art enthusiasts and another for those interested in digital designs. Tailor content and campaigns to address each group’s unique preferences. 3. Personalize Your Content Tailored content increases engagement and demonstrates that you value your audience’s individuality. This could include personalized emails, customized website experiences, or social media posts. Practical Tip: Use tools like Mailchimp for personalized email campaigns. Add users’ names to emails, recommend products or content based on past behavior, and track campaign performance to refine your approach. 4. Use Data-Driven Marketing Data-driven strategies allow you to optimize marketing efforts based on real audience insights. Regularly analyzing data helps you refine your campaigns. Practical Tip: Review website, social media, and email analytics to identify trends in engagement. Use these insights to personalize future content and campaigns. 5. Engage with Your Audience Directly Building strong connections through personal interactions fosters trust and loyalty. Practical Tip: Respond to comments, direct messages, and emails promptly. Host live Q&A sessions or interactive polls on platforms like Instagram to gather feedback and engage in meaningful conversations. 6. Leverage Personalized Email Marketing Email marketing remains a powerful tool for delivering tailored messages directly to your audience. Practical Tip: Segment your email list and personalize campaigns based on subscriber interests. For example, new subscribers might receive welcome emails, while loyal customers could receive exclusive offers. 7. Create Tailored Offers and Promotions Customized offers make your audience feel valued, boosting engagement and conversions. Practical Tip: Use the data you’ve collected to design offers for different segments. For instance, offer discounts on products a user has previously browsed or thank loyal customers with a special reward. 8. Utilize Retargeting Techniques Retargeting keeps your brand top-of-mind by showing personalized ads to users who’ve interacted with your brand. Practical Tip: Set up retargeting campaigns on platforms like Google Ads or Facebook Ads. Tailor the ads based on user behavior, such as viewing a product or abandoning a cart. The Power of Personalization in Action Personalized marketing strategies aren’t just theoretical—they deliver real results. At Feels Like Home, we’ve helped clients transform their creative marketing campaigns with tailored approaches that engage audiences and drive growth. Explore our case studies to see how personalization has delivered success for creatives like you. How Personalized Marketing Can Boost Creative Industry Success The creative industry thrives on individuality and connection. Personalization enhances these qualities, making your marketing efforts more effective. Building Deeper Connections Personalization allows you to speak directly to your audience’s needs and emotions, fostering meaningful relationships. Practical Tip: Create personalized experiences, like exclusive behind-the-scenes content or tailored messages, to deepen your connection with fans. Increasing Engagement and Loyalty When your audience feels understood, they’re more likely to engage and remain loyal. Practical Tip: Offer personalized loyalty programs or early access to new work for your most engaged supporters. Driving More Effective Campaigns Personalized campaigns deliver the right message to the right audience at the right time, increasing conversions. Practical Tip: Test different approaches, such as personalized video content or targeted social media ads, and refine based on performance. The Future of Personalization in Creative Marketing As technology evolves, personalization will become even more advanced, offering creatives new ways to connect with their audiences. Embracing Emerging Technologies Tools like AI and machine learning enable deeper personalization. Practical Tip: Explore AI-driven tools like chatbots or content recommendation systems to enhance user experiences. Prioritizing Privacy and Ethics With advanced personalization, ethical data use is crucial. Practical Tip: Be transparent about data collection practices and allow users to opt out of personalization. Building trust is essential for long-term success. Conclusion: The Power of Personalization Personalization is the cornerstone of successful creative marketing. By understanding your audience, tailoring content, and leveraging advanced tools, you can build deeper connections, drive engagement, and achieve sustained
Kenn Colt’s ‘Añejo’ Gets a Fresh Spin with Remixes from Gary & Addiel LS
Kenn Colt’s “Anejo” the Remixes is keeping the energy alive and it’s now available on Smash Deep. Originally released last summer, the Latin-infused tech house anthem quickly became a fan favorite, blending G4BBA’s infectious production with Ryan Crosby’s smooth vocals. Now, the track takes on a new life with remixes from Gary and Addiel LS, two rising producers from Mexico who bring their own dynamic twist to this club-ready banger. These remixes aren’t just any reinterpretations. In fact, Gary and Addiel LS earned their place on this release by winning a global remix competition on Audius, an innovative platform supporting emerging talent. Their unique take on “Añejo” adds a fresh perspective while preserving the track’s signature rhythm and high-energy vibe. As a result, the remix package feels cohesive yet diverse, offering two distinctive versions that enhance the song’s infectious groove. Since its debut, “Añejo” has been a festival and club favorite, praised for its fusion of electronic rhythms and high-energy EDM textures. While the original embodied the warmth of summer, these remixes arrive just in time to heat up winter dance floors. This release further proves Kenn Colt’s ability to bridge Latin influences with tech house beats, keeping his sound fresh and dynamic. With over 50 million Spotify streams, a residency at top clubs, and performances at some of the world’s biggest festivals, Kenn Colt continues to push his unique sound forward. Now, with Gary and Addiel LS bringing their fresh spin to “Añejo”, fans can experience the track in a whole new way. ‘Añejo – The Remix Package’ is out now, exclusively on Smash Deep. 🎧 Stream & Download: Añejo Remix Package 🌐 Discover more about Kenn Colt: kenncolt.com Stay tuned for more from Kenn Colt, and dive into these fresh remixes today! Check out Kenn Colt’s latest track ‘SAXO“!
Kenn Colt, Cirillo JR & Lorjs Unleash ‘Saxo’ – A Tech House Anthem Ready to Take Over
Kenn Colt is kicking off 2025 with a brand-new tech house anthem that’s bound to make an impact. After the success of “Añejo” and “Mueve Ese Booty”, he returns with “Saxo”, a high-energy collaboration with Cirillo JR and Lorjs, delivering a fresh groove that blends infectious rhythms with a bold saxophone hook. This latest release lands on Guesstimate Records, bringing an electrifying mix of tech house, Afro beats, and big room energy. Most importantly, its bold saxophone riff sets it apart, cutting through the beat with an unforgettable groove. The inspiration for “Saxo” came when Kenn Colt and Cirillo JR connected at Amsterdam Dance Event (ADE). Their creative spark led to a studio session that later brought Lorjs into the mix. As a result, they crafted a track that blends live instrumental energy with hypnotic club beats. Following his recent Latin-influenced hits, Kenn Colt continues exploring fresh sounds. “Añejo” paid tribute to Mexico’s rich musical culture, while “Mueve Ese Booty” brought Latin fire to the dancefloor. Now, “Saxo” takes a different direction—melding deep, driving basslines with the expressive power of a saxophone. The result? A track that feels both nostalgic and modern, perfect for festivals and club nights alike. With major industry support, “Saxo” is already generating buzz. Whether you’re at a festival or a late-night club, this track is set to be a must-have for house music lovers. 🎧 Pre-Save Now: Let’s Fvcking Go Stay tuned for more from Kenn Colt, Cirillo JR, and Lorjs, and get ready to experience the unstoppable groove of “Saxo”!
Creating Beauty Content That Converts: A Beginner’s Guide for New Brand Owners
For new beauty brand owners, creating content that engages and converts is essential for building a successful online presence. In today’s competitive market, beautiful images or informative posts alone won’t cut it. Your content must drive action—whether it’s encouraging purchases, sign-ups, or social shares. This guide outlines steps to create beauty content that resonates with your audience and helps achieve your brand’s goals. 1. Understand Your Audience and Their Needs The foundation of any effective content strategy is a deep understanding of your target audience. Knowing what they value and what motivates them to act is critical. Steps to Understand Your Audience: Conduct Audience Research: Use tools like surveys, Typeform, or social media analytics to gather insights about preferences and behaviours. Create Customer Personas: Build profiles for different audience segments, including demographics, interests, and buying habits. Follow Industry Trends: Stay updated on beauty trends through platforms like TrendHunter. Practical Tip: Regularly revisit your customer data to adapt your content strategy to changing audience preferences. 2. Craft Compelling and Informative Content Compelling content educates, solves problems, and inspires action. To convert, your content should address audience needs while showcasing your brand’s expertise. Types of High-Converting Beauty Content: How-To Guides and Tutorials: Teach your audience how to use your products effectively with step-by-step instructions. Product Reviews and Comparisons: Highlight key features and benefits to guide informed decisions. User-Generated Content (UGC): Encourage customers to share their experiences. Reposting UGC builds trust and a sense of community. Educational Blog Posts: Address common beauty concerns like skincare routines or ingredient guides to establish your authority. Practical Tip: Add product links or recommendations directly within tutorials and blog posts to drive conversions. 3. Incorporate Strong Calls-to-Action (CTAs) CTAs are essential for guiding your audience toward the next step, whether it’s making a purchase or following your brand on social media. Tips for Effective CTAs: Be Direct: Use clear language like “Shop Now,” “Sign Up,” or “Try Our Products.” Add Urgency: Phrases like “Limited Time Offer” or “Exclusive Today Only” encourage quick action. Use Action Words: Start with verbs like “Discover,” “Explore,” or “Get.” Position CTAs Strategically: Place CTAs at the end of blogs, in video descriptions, or as pop-ups on your website. Practical Tip: Test different CTAs using A/B testing tools like Optimizely to see which performs best. 4. Optimize Your Content for SEO Search engine optimisation helps your content reach a broader audience. By targeting the right keywords, you can drive organic traffic and improve your chances of conversion. Key SEO Strategies for Beauty Content: Conduct Keyword Research: Identify beauty-related keywords that resonate with your audience using tools like Google Keyword Planner. Focus on On-Page SEO: Optimise your headings, image alt text, and meta descriptions. Build High-Quality Backlinks: Partner with beauty bloggers or magazines to secure backlinks. Use a Clear Structure: Make your content easy to read with headings, bullet points, and concise paragraphs. Practical Tip: Incorporate long-tail keywords like “best natural skincare for sensitive skin” for better targeting. 5. Leverage Social Media for Distribution Creating great content is only part of the equation; distributing it effectively is just as important. Social media platforms are ideal for reaching and engaging your target audience. Social Media Distribution Strategies: Diversify Platforms: Share content across Instagram, TikTok, Pinterest, and Facebook to maximise reach. Focus on Visuals: Use high-quality photos and videos to grab attention. Collaborate with Influencers: Partnering with beauty influencers can significantly boost your reach. Engage Your Followers: Respond to comments, encourage shares, and create polls or questions to spark interaction. Practical Tip: Learn how our social media services can help your beauty brand amplify its presence and engage your audience. 6. Analyze and Optimize Your Content Performance Tracking content performance is crucial to refining your strategy. Analytics help you identify what works and where you can improve. Key Metrics to Track: Conversion Rate: Monitor how many users take the desired action, like making a purchase or signing up for emails. Engagement Rate: Track likes, shares, comments, and clicks to understand audience interaction. Traffic Sources: Identify where visitors are coming from—organic search, social media, or email campaigns. Bounce Rate: A high bounce rate may indicate that your content isn’t meeting user expectations. Practical Tip: Use tools like Hotjar to visualise user behaviour on your site and make data-driven improvements. Conclusion Creating beauty content that converts is vital for new brand owners looking to establish a strong online presence. By understanding your audience, crafting compelling content, using strong CTAs, optimising for SEO, leveraging social media, and analysing performance, you can create a strategy that not only engages but also drives results. At Feels Like Beauty, we specialise in helping brands create content that connects and converts. Whether you’re just starting or refining your strategy, our team can guide you every step of the way. Contact us today to create content that captivates your audience and grows your brand. Let’s make something beautiful together! 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